We had the pleasure of working with Andy Thieman, Executive Creative Director at Yamamoto on this project. Robb had worked with Andy at General Mills a few years prior, so it was really fun to have a familiar face on team. Andy wanted to create an anamorphic typography-based mural in their lobby, bringing the word "Truth" to life in a special way. By definition Anamorphosis is: a distorted perspective requiring the viewer to occupy a specific vantage point to reconstitute the image. The vantage point in this case was directly in front of the reception desk in the lobby, the place in which most visitors might occupy while waiting for their meeting. The word truth in the end touched 3 walls, 1 HVAC duct, 1 pillar and roughly 100 pegs. This was the first time we had experimented with anamorphic typography, and we had a blast with it.
For such a special project we wanted to create a timelapse-based video, helping the viewer grasp all the technical work that went into the mural. To really set it off we worked with good friend, and handsomely talented musician, Peter Nyberg to create an original composition to accompany the video. We couldn't be more pleased with his work and the way it captures the spirit of the project.